Through its various brands, the company has been a major participant in the development of the agricultural and construction equipment industries in Europe and the United States. Today CNH is able to offer customers in these two segments the best technology available. Agricultural equipment is sold under the New Holland Agriculture and Case IH brands and, in the premium segment in Europe, Steyr brand. Construction equipment is sold under the New Holland Construction and Case Construction brands, as well as the Kobelco brand in North America.
CNH operates globally and is present in around 170 countries through a commercial network of 11.300 dealers and distributors. It not only provides customers products of the highest quality that adapt flexibly to individual needs and guarantee the maximum in productivity, it also offers comprehensive service support (CNH Parts & Service) and financing solutions tailored to the customer’s profile (CNH Capital).
CNH’s strong points include continuous product improvements in terms of quality, performance - and, therefore, productivity - as well as reductions in fuel consumption and the related environmental impacts.
During 2010, CNH completed the process of equipping all brands to offer solutions that comply with the Tier 4 interim and Tier 4 final emissions standards that take effect, respectively, in 2011 and 2014. These solutions, developed in collaboration with FPT, guarantee customers of the CNH brands benefits in terms of both the environment and productivity.