Steyr has been a leading producer of tractors in Austria for more than 60 years. The trademark red-white-red design, created in 1967 for the launch of the Plus line, is today synonymous with high-quality, reliable products. Steyr's tractors are produced for the "premium" segment and in Austria it holds a significant share of that market segment. It exports 60% of production and its principal export markets are Germany, Switzerland, Italy, Belgium, the Netherlands and Luxembourg. In addition, there has been strong growth in sales to Scandinavia and southern and eastern European markets. Nineteen different tractor models are manufactured at the St. Valentin plant in Austria, where significant investment has been made recently. The Steyr Kompakt 9000MT, Profi series and CVT series, as well as the municipality and forestry range of products, testify to the Company's ability to respond rapidly to the ever-changing demands of the market. In 2010, the brand launched 3 new CT tractor models ranging in power from 130 to 160 hp and equipped with the fuel efficient Ecotech technology.