New Holland Construction is an unequivocal leader in the global construction equipment market. The black and yellow markings symbolize the best in know-how and experience from Fiat Kobelco, Kobelco, O&K, New Holland and Fiat Allis. The merger of their individual strengths and successes gave birth to a brand which embodies a rich heritage of know-how. It presents itself in the marketplace as a pioneer in the development of advanced and sophisticated earth-moving technology. Along with offering a complete range of products, New Holland Construction has concentrated its resources and investment on creating a widespread network of dealerships that abide by the following philosophy: listen to customers, take a personal approach to their problems and rapidly find a solution. In 2010, New Holland completed the European launch of the first three models in its new range of wheeled excavators: the WE150, WE170 and WE190. With operating weights ranging from 15 to 20.4 tons, these models are positioned in segments covering 75% of the European market. New Holland also launched the new E10SR mini excavator (the smallest in the range), which offers powerful digging performance coupled with the ability to work in tight spaces with exceptional precision.